Content Strategy Is the Strong Bedrock Your Business Really Needs

Content Strategy, as a term, could sound heavy and complicated, and we won’t say it isn’t. What we will do instead is unpack it for you and make sure you understand what it is and why it is important for every small business trying to make a mark in today’s digital marketplace.

If you’re new to the world of content marketing, you might want to do a quick run through some of our older posts to gain an understanding of why every business needs to be on the internet, what SEO really is, what exactly Content Marketing is and what the role of social media is in modern-day marketing. (These older posts lay the groundwork for what comes next.) Now, if these are topics you are fairly familiar with, you can move on to the next step, which is understanding content strategizing.

What is Content Strategy — In simple words

Content Strategy is a deliberate plan of what you put out in terms of business content. It’s a roadmap, a clear system of mainly: what kind of content you will put out, what formats they will be in, what channels you will use, and how often you will publish your content. The idea is to make sure that every piece of content you put out in the name of your business serves a clear purpose for your audience as well as your business goals.

Why every small business needs a content strategy

Having a content strategy is like having policies in place for your content to work for your business. It defines how your brand shows up online, such that it reaches the right people, and how you build trust with your current and prospective customers or clients.

How to set a strong base for your strategy

Before you sit down to chart out a content plan for your business, you will have to do some research and brainstorming. The key elements that need to be looked up and discussed are: your business goals, your target audience and where they are on the internet. To get to this, you could do some competitive research, you could audit your existing content infrastructure and social content, and map them with your new and updated content plans.  To round it all up, Content Strategy is more about ‘intent of the content' than the content itself. It guides each piece of content to fit into the bigger picture of your business goals.

Content Strategy help?

Note:

> This is a simple explanation for Content Strategy mainly directed towards new business owners, small businesses and businesses that are just getting started with digital/content marketing. A more in-depth content strategy post will be coming to this space later this year.

> It might also help to keep in mind the fact that a strategy does not promise overnight goals, but it does create a strong and reliable foundation. A good content strategy helps your brand stay visible, relevant and trustworthy in a crowded digital space. It also helps your content to grow into a long-term asset for your brand.