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What is SEO? And why your site needs to be Optimized

Updated: Oct 27, 2021

By Teachlane CCBY-SA4.0|commons.wikimedia|curid=97210485

What is SEO? SEO when expanded reads Search Engine Optimization. Search Engine Optimization refers to the measures you take to ensure that a website is ‘visible’ to search engines. Now when you optimize a site for search, you are making sure that some essential elements are being put in place — mostly within your site — so that a Search Engine’s robots are able to “see” your content and pull it out for search results.

Search Engine Optimization (SEO)

If What is SEO was the question that brought you here, let us go down to the very basics and try to understand what exactly SEO is. The best way to do that would be to visualize the process of search. Let’s say somebody goes onto a search engine like Google or Bing (or anything else) and keys in a question in the search box. The search engine's robots programmed to go into the World Wide Web will then go to fetch the answers to that question. The results found are then brought back to the screen giving the searcher almost all of what he or she needs to know; sometimes more. Now those bots that go looking for the information are the ones that have to find your site and your content in order to take the information there to people looking for it. It is for this purpose; the purpose of the bots being able to see your content that you need to optimize your website and webpages. Let's look at another scenario — You have some great content on your website or blog. Now you need it to be viewed. For that, what you have to do is optimize that content for search engines. In other words, you have to make it visible to search.

What can you do to Optimize your Content for Organic Search?

There is a lot you can do to optimize your content for organic search, and it is a whole discipline by itself. If you are not familiar with it, it might look complex, which it is. If you are familiar with it, you might know that it is a moving goal post. Search Engine Optimization is constantly evolving. But to give you a rough idea, let me say that optimazation can be done on different levels. Some elements are added to the pages of the website, some elements are added to the code of your website, and some elements support websites and webpages from the outside. In other words optimization is making sure that your content has a head and tail and body that allows it to be recognized by the bots/crawlers/spiders that come looking for information. So what can you do to optimize your content for search? You give it form. And how do you give your content form? Simply speaking, it is about assigning the right keywords to your content, giving it a proper headline and good subheads. It is about attaching appropriate images and correctly linking it to related content. It’s about labeling pictures, giving it a correct address and a name plate that will lead searchers right into your content. Did you get a rough idea as to what Search Engine Optimization or SEO is? Did you get a basic understanding of the search process and why sites need to be optimized?

Coming soon: More detailed posts on SEO and things you can do to optimize your site. (Or you can hand the job over to us.)

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