Should Every Business Really be on Social Media?

To the question, should every business be on social media, the short answer is yes. Big or small, new or old, whether its dealing with a product or a service, every business should be on social media!

Now, why should businesses be on Social Media?

The reasons are many. To begin with, its where everybody is so it is the best place for your business to be to build awareness, to attract interest, strengthen relationships with audiences, and in some cases it could even help you mitigate problems that could be dangerous to your business’ survival. Here are 10 reasons your business absolutely must be on social media:

1. … because it's everybody’s favorite hangout

This is where everybody likes hanging out. Your friends and family are here, your customers are here and so are your new customers! As such, it’s a great place to get your business messages out. It is the best way to and keep your kith n’ kin, and customers up to date with what’s happening with your business. Your business can't not be where everybody goes everyday to have some fun.

2. … because it is an informal avenue to your customers

We know it’s a fun place to be. It’s also provides you with fun ways to reach your customers. You don’t have to write out long write ups to get your messages across to your customers on social media. You don’t have to go hard-selling, either. You can take the informal route to get your friends, family and clients to see, and to engage with your business content. You can reach them via, photographs, videos, short form videos and live appearances.

3. … because it’s a gentle way to build interest

Social Media has proven that you do not have to be ‘pushy’ to market your products and services. You can use informative, entertaining and touching content to hone your audiences’s interest.

4. … because it can showcase your authority on certain subjects

You can do more than just advertise what you sell, whether it is a product or a service. You can use your social media platforms to share informative and useful information about your field of work. You can weigh in on news from your industry, discuss related hot topics and even give expert opinions.

5. … because you can use it to engage with your public and build a community

When you share relevant, valuable and engaging content with your customers, you begin to connect with your audience on another level and end up building a relationship with them.

6. … because you can also use it to build trust in your business

In the process of disseminating information, sharing useful content and addressing your audience’s concerns, you more often than not, build trust. And trust almost always influences purchase decisions. Your customers/clients prefer to deal with a business they know and trust. And you will have gained from the time you put in to prove your knowledge and expertise. It’s a win-win situation!

7. …because it’s the new electronic-word-of-mouth

In today’s digital marketing, caring is sharing. If your customers are really happy with your product or service, many of them would care to share a word about it on social media. Be there to be able to bask in the compliments. 

8. … because it helps you reach newer audiences

When your happy customers mention you on social media, when your own business content begins to gets traction on a particular social channel or when people stumble upon your business on a platform come across your business, there, you get newer audiences. And some of them might even turn into customers.

9. … because it could be used as a tool to drive up your web traffic

You can use social media presence to lead people to your websites and web stores increasing your website traffic and this in turn will boost your search engine optimization (SEO) efforts.

10. … because it can also come in handy in crisis management

Should something go wrong, your business could easily put out an official message to address customers’ grievances, alleviate rumors and sometimes even provide large scale customer support.

Are those reasons enough for you to take your business to social media. If your brand already has some social presence, have you found another reason to stay on? If you would like to connect with stepUP content on social media, where we give out bite-sized marketing content every week, feel free to connect with us, there. Let’s engage!  Find us on Facebook and Instagram